Yesterday I received an email that really upset me. It was from a wellness clothing company & the language/message/images were, well, problematic.
I called them out....and they reached out.
They apologized and asked for feedback and clarity. This usually doesn’t happen and I appreciate it when it does (especially because it holds me accountable to dialogue over assuming/dismissing). For some transparency (not to pat myself on the back, but to remind privileged folks that we need to do this work), here’s what I wrote back (from the heart & not the most articulate):
Thank you for responding! There’s a lot to unpack here, but I’ll say this. Many folks (myself and maybe you too) have had or do have a negative body image & seeing images of a tan and skinny “summer body” can be triggering. Saying “look good naked!” sends a message that folks don’t already look good naked (which means they don’t feel good naked) & that’s harmful. It isn’t empowering and is rooted in systems of oppression. It’s a story that says only certain bodies are worthy and worth celebrating.
Healthy does not always mean skinny and getting a “summer body” sends a message that who you are now isn’t good enough and you need to: eat this, avoid this, buy this, judge that, & starve that to be happy.
That message isn’t what acceptance/yoga/healing is about.
We need to exist without being at war with ourselves. I don’t think your intention was to harm (& I understand that you’re a business and there are additional pressures there), but if we all want to honor and liberate each other we have to celebrate and love who we are—then we can raise consciousness/move from kindness, not perpetuate a cultural messaging of judgment.
Our bodies are worthy. Our existence—today & right now—is enough.
Question anything that doesn’t uphold that wholeness.